Wes Mahler

Never Sell A Car Like You Do - Because It Sucks!

December 16, 2006

Mazda RX-7 FDToday I’m going to get the interior and the engine bay of my 1993 Mazda RX-7 detailed and afterwards putting it up for sale, around $18,000-$20,000. I’m going to use my trick to arbitrarily increas the market value of my car, which then, I had another idea will make it sell even faster ontop of my trick.   So I have stickers on my car, that say “FOR SALE”, with my phone number, because I can make with with my sticker machine. I placed them on the front and rear window of the Mazda.

Along with the other trick with posting multiple cars similar to mine, if someone comes to test drive the car, or see it.  I will have someone call my cellphone, make sure the viewing buyer sees me pickup my phone, and start talking to a fake buyer, who appears extremely interested in seeing and buying my car. So, I just call one of my friends ahead of time to let them know to call me when the buyer shows up, who is in for a surprise!

Mazda RX-7 FDNow I’am by no means ripping off the customer, the car runs excellent, it has a brand new paint job, the interior is great, the whole thing was just detailed, and there is low miles on the car. I’m simply selling it because I’m purchasing a investment property instead with the money, a much smarter move. The buyer will arrive check out the car, test driver it, and then I will receive the call from another buyer, which will make it appear to the real buyer that this car is in heavy demand. Which it is, there are not many like it for sale. So that increases time pressure, and a fear of loss (emotion).

Mazda RX-7 FDOntop of this, I make the drive extremely pleasureable when the buyer goes to test driver it. Before they show up, I’ll ask them what their favorite music is, song, or whatever, burn some mp3s with their favorite music and have the disc ready in the car when they show up. That way, when they are driving experiencing the 329RWHP twin turbo RX-7, with the blowoff valve, the extremely comfortable race car feeling interior, with the windows down, and sunroof down, driving their favorite music in a top of a line BOSE 5 point speaker system with a built in-center channel for maximum ambience!

Also remember, I also used my trick in increasing the market value of my car arbitarily with craigslist, and other sources. With my friend calling to see the car, and a buyer who is emotionally in love with the car because how nice it is, and their favorite jams, now with a fear of loss. I’m telling you, I think this is a grand slam, and I’m going to do it, and document the success of it on this blog.

Humans are emotional beings, people act on emotions, not thought. I’m not selling the car, selling is bad, no, instead, I’m making the customer want to buy! When you bought a car, did you look at all the facts, how much tire pressure, the horsepower, the little small stuff, or did you buy because of the feeling of driving your brand new car, the smell of the interior, the looks, the music, the enjoyement and thrill of driving an automobile? Humans are emotionally beings, people act on emotions.